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So, this bag is made in China.
How can luxury brands print "Made in Italy"?
It's illegal, right?
No.
You see, this EU law says that I'm allowed to say "Made in Italy" if last substantial transformation is done here in Italy.
So, I have imported this bag from China.
It cost me $20.
But here in Italy, I will just stitch this zipper, which is legally the "last substantial transformation".
And now this bag is suddenly made in Italy, and I will sell it to you $2,000.
Because now imagine it was handcrafted by Italian artisans sipping Prosecco under the Mediterranean sun.
The irony is that the Chinese artisans are now way more skilled than Italian or any European ones, but they don't drink Prosecco.
Oh, and by the way, this entire video is also not made in Italy.
It's so easy to trick you.